The Health Justice CT Challenge

Introduction | The Challenge | The Prize | Eligibility & Conditions | Submission Guidelines | Judging Criteria |Video Making Best Practices | Submit Your Video & Online Application | YouTube Page | Questions


How would you use $10,000 to provide equal opportunities for health to all CT residents?

Are you making a difference to help improve the health of Connecticut residents? Do you have a great idea for a new way to achieve health justice for everyone in CT? We want to hear from you!

The Challenge

At Health Justice CT we believe that everyone should have an equal opportunity to be healthy. Yet we know that across the state health disparities exist due to race, ethnic background, and socio-economic status.

The issues related to health equity are challenging and complex, but we know that each and every day caring and committed individuals and organizations are doing their part to bring solutions to the table. We want to have their voices heard and support these efforts.

The Health Justice CT Challenge is designed as a competition for individuals and organizations to creatively share their ideas and efforts to address health disparities in Connecticut.

We want people to know that health is more than just about healthcare. There are many factors that impact health. From addressing food deserts to helping limited English proficient people access the healthcare system, is part of a collective action towards a healthier and more connected Connecticut.

We want to hear from you: learn what health issues are prevalent in your community and what solutions you have to address that issue.

There are two phases to the challenge application process:

  1. Online Application: Each individual, group or organization must complete an online application clearly stating the proposed project mission, objective, and information on the problem to be addressed and proposed solution; provide details on the stakeholders’ impact; and finally complete a budget worksheet that outlines the operational resources that will be needed to ensure the effective implementation of the plan.
  2. Video Submission: In a creative video, answer the following questions in three minutes or less:
    • What does health justice mean to you?
    • What specific health justice issue do you see in your community?
    • What specific proposal do you have to address this issue?
    • How will you achieve this?

    Please note: The proposed project must impact under-resourced or underserved communities in Connecticut.

Submission Deadline: January 31, 2012 at 11:59 p.m. EST. Late entries will not be accepted. Only submissions with a completed application and accompanying video will be considered.

The Prize

A $10,000 award to support your project for a healthier Connecticut. (Click here for conditions and eligibility guidelines)

Eligibility and Conditions

Please note that the following eligibility requirements must be met in order to proceed with the submission process.

  • All challenge participants must submit a video answering the challenge questions and complete an online application form
  • All challenge participants must be CT residents, a CT based organization, school or group.The proposed project must impact residents living in Connecticut.
  • All challenge participants must have the capacity to deliver and implement their proposed idea. (A final report is required at the completion of the project.)
  • Entries previously submitted in other contests or projects that have been previously commercialized are not eligible for this challenge.
  • Challenge participants must avoid filming or referencing copyrighted material or trademarks, such as logo-laden apparel, brands, or music in their videos in order to be eligible to win.
  • All video entries must be original and must not infringe or violate the rights of any third parties, including, but not limited to copyrights, patents, trademarks, trade secrets, and rights of publicity/privacy.


As a condition of entering into this Contest, participants acknowledge and agree to the following:

  • Health Justice CT is a project of the Society of New Communications Research (“SNCR”), and is whereas the legal entity sponsoring this challenge.
  • SNCR reserves the right to make additions to and/or deletions from the submission process above or otherwise make any and all changes to the eligibility requirements with or without notice, including, but not limited to, changes to the contest guidelines, deadline, and file requirements.
  • SNCR is not responsible for lost, stolen, or incorrectly submitted entries. All entries become the sole property of SNCR.
  • All decisions regarding the challenge, including, but not limited to, rules, eligibility, and winner selection are at SNCR and exclusive discretion, are final, and are not subject to appeal.
  • Challenge participants agree to be bound by these official rules and SNCR’s determination of the winner shall be final.
  • By submitting a video and entry form, all challenge participants agree to release, discharge, and hold harmless SNCR from all claims and damages arising out of his/her/their participation in the challenge and submission process, and to have his/her/their video used at SNCR’s discretion in any and all media now known or hereafter devised.
  • By submitting a video and entry form, all challenge participants acknowledge that the prize must be used to implement the proposed project idea.
  • Challenge participants agree to cooperate with SNCR reporting requirement if the prize is awarded in the timeframe determined by SNCR.
  • Challenge participants agree that all video entries and submissions become the sole property of SNCR and that SNCR may use and/or edit/alter, for all purposes and without compensation, all video entries submitted in the challenge without compensation.
  • SNCR reserves the right to use submission or submitter’s name (“challenge participant”) and likeness in all promotion in any medium including the web.
  • Winning participant(s) agree that as a condition of accepting the prize, they will cooperate with SNCR and provide information regarding themselves and the winning submission, including without limitation: the winner’s name and likeness (es); articles; and press releases. All such information may be used by SNCR for all purposes and without compensation.
  • Challenge participants agree to waive all rights to claim exemplary, punitive, incidental or consequential damages, or max damages defined and limited to one dollar, and that all causes of action arising out of or connection with this challenge, or any monies awarded, shall be resolved individually, without resort to any form of class action.
  • SNCR reserves the right to cancel the challenge at any time without obligation or prior notice.
  • No employer-employee relationship is created as a result of participating in the challenge.
  • All copyrights and trademarks remain the property of their respective owners.

Video Submission Guidelines

Video entries are accepted in a variety of formats, including music video, public service announcement (PSA), short film, video blog or in an interview format.

All challenge participants must produce an original video and answer the challenge questions in three (3) minutes or less. The entry must be original, solely created by the challenge participant and must not infringe or violate the rights of any third parties, including but not limited to copyrights, patents, trademarks, trade secrets and rights of publicity / privacy.

Videos must be uploaded to the Health Justice CT Challenge page and online applications must be submitted by the deadline.

Videos and online applications must be received by January 31, 2012 at 11:59 p.m. EST. Late entries will not be accepted. Only submissions included a completed application and accompanying video will be considered.

Video Requirements

Maximum file size: 1GB Max

Running time: Cannot exceed 3 minutes (180 seconds)

Video formats: Files from digital cameras, camcorders, and phones in the following formats are acceptable: 3, 4G (mobile phones, .AVI (windows), MOV (max), MP$ (iPod / iPad/ Psp), MPEG, FLV (adobe flash), SWF (shockwave flash) and MKV (h.264). More information on acceptable file formats can be found on YouTube.

Video entries submitted in any language other than English must include English subtitles. Video entries that do not adhere to the instructions provided and the terms and conditions of these Official Rules, or that are lewd, obscene, pornographic, or disparage Health Justice CT, a project managed by The Society of New Communications Research (“SNCR”) or its Funder, or are otherwise inappropriate will be disqualified at SNCR’s sole discretion. Entries previously submitted in other contests or projects that have been previously commercialized are not eligible for entry in this competition.

Videos submitted by Challenge participants will become the sole and exclusive property of SNCR. SNCR shall have the right to make use of video on its behalf by, among other things, broadcasting them and publishing them in any media at their own discretion and without further consideration given to the challenge participant.

Entries will only be considered if they are complete and accurate. Complete entry packages must consist of the following: (1) completed online application and (2) video uploaded to this page.

Judging Criteria

A committee of Health Justice CT advisory board members and SNCR management and board members will select the top five submissions. All submissions are judged according to the following criteria:

Message – Answers the challenge questions in a creative, high quality presentation. (25 points)

Project Idea – Employs an innovative idea that is specific, attainable and relevant to addressing the social and racial factors that impact health. The propose project idea must impact under-resourced and/or underserved communities. (25 points)

Capacity – Demonstrates the capacity to implement the proposed idea in within a 12-month timeframe. (25 points)

Online Vote for Video Submissions – The top five videos will be selected and posted on the Health Justice CT site ( for online voting from February 15, 2012 to February 29, 2021. The online voting will contribute to 25% of the challenge participant’s overall score. The video submission that receives the most votes online will receive the full 25 points for this category, 20 points will be issued for the second place holder, and 15 points, 10 points, 5 points for the respective third, fourth and first placed holders. (25 points)

The Health Justice CT Challenge subcommittee will evaluate the video submissions and online applications between February 1, 2012 and February 10, 2012 and challenge participants will be notified by phone if their video is among the top videos selected for online voting between February 15, 2012 to February 29, 2012.

The Health Justice CT challenge winner will be notified by March 5, 2012.

Video Making Best Practices

You do not need to be a professional film maker to participate in this challenge. We’re looking for real stories from the community, so let your personal story shine. Here are a few video-making tips from Kathy Klotz-Guest, CEO of Keeping it Human and SNCR Sr. Founding Fellow and Board Member.

Submit Your Video & Application

Name* (First, Last)


Organization (if applicable)

Please select one:*

If “Other,” please specify:

Email address*

Street address*



Zip/Postal Code*


Best time to reach*

Please answer the following questions about your proposed project idea. The project should be written for a 12-month timeframe.

  1. Title of proposed project.* (40 characters or less)
  2. Please provide a detailed summary and mission statement of the organization. If you are an individual applying to this challenge, please provide a personal statement.* (100 words or less)

  3. Please describe the community or population your proposed project aim to impact.* (100 words or less)

  4. Please explain the specific health problem you aim to address. Please provide relevant data to make your case.* (200 words or less)

  5. Please describe your proposed project. Please provide details on project goals, timelines and overall stakeholder’s impact.* (500 words or less)

  6. How will your proposed project advance the health justice movement?* (200 words or less)

  7. How will your proposed project increase greater awareness about the “Health Justice CT” initiative?* (200 words or less)

  8. What are your expected outcomes? How would you define success?* (200 words or less)

  9. Please describe your capacity to implement your proposed project idea.* (200 words or less)

  10. Please include three references of those who can speak of your capacity to implement the proposed project.*Reference 1:
    • Full Name:
    • Telephone:
    • Email Address:
    • Organization:

    Reference 2:

    • Full Name:
    • Telephone:
    • Email Address:
    • Organization:

    Reference 3:

    • Full Name:
    • Telephone:
    • Email Address:
    • Organization:

Information about your video:

  • Title of your video.* (40 characters or less)
  • Brief description of video.* (150 words or less)

  • Name you would like to appear with the video.* (i.e. Video by Taylor and Friends)

  • Upload your video here:

Important: If you are using Apple devices such as iPhone, iPad or iPod Touch to submit your video, you must email your video to Apple’s operating system does not support file browsing.

You should receive a confirmation email from us within 24 hours of submitting your application and video. If you do not receive a confirmation email, please contact us at

If you are having any issues uploading your video, you may complete the application online and submit it without the video file. After you complete and submit your application, then you may email us your video file at Please include your full name so that we know whom to associate the video with.


Please email us at or call 920-810-8702.