Liz Scherer is a digital copywriter, health reporter, marketing and social media consultant, blogger and women’s health advocate. With over 25 years of experience in the healthcare arena, she has worked in the private and public sectors on behalf of web-based and traditional science and consumer publishers, non-profits and advertising agencies. Formerly Vice President and Manager of Marketing and New Business for the New York-based public relations firm Cohn & Wolfe, and a consultant for 17 years, Liz is now Principal of Digital Copy, LLC, a health writing consulting firm.
Her blog, Flashfree, is geared towards providing evidence-based, alternative and integrative strategies to manage the medical, emotional, social and physical challenges of menopause and midlife. It is currently ranked among the Top 100 Women’s Health Blogs and Top 100 Best Wellness Blogs for women, and was recently featured in The Midlife Magazine.
Scherer can be reached at [email protected]